Last updated: March 2026
By accessing or using our website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our site or services. Where we process personal information on behalf of business clients as a service provider, additional terms in our agreements with those clients may also apply.
1. Scope and Who We Are
This policy applies to information collected through thecollective.ai and related online properties operated by The Collective AI, as well as offline interactions that reference this policy (for example, when you email us or attend events we sponsor). It does not apply to third-party websites, applications, or services that we do not control, even if they are linked from our site.
2. Information We Collect
We may collect the following categories of information, depending on how you interact with us:
2.1 Personal information you provide
When you contact us, request a consultation, subscribe to updates, submit a form, apply for a role, or otherwise communicate with us, you may voluntarily provide identifiers and contact details such as your name, email address, phone number, company name, job title, and the content of your messages. If you enter into a commercial relationship with us, we may also collect billing-related information, contract references, and other information necessary to deliver our services and manage the relationship.
2.2 Usage data and technical information
When you use our website, we automatically collect certain technical and usage information. This may include your Internet Protocol (IP) address, device type, browser type and version, operating system, referring and exit pages, general geographic region derived from IP address (such as country or city level), pages viewed, time and date of visits, clickstream data, and similar diagnostics. We use this information to operate the site, analyze trends, administer security, and improve user experience.
2.3 Cookies and similar technologies
We and our service providers may use cookies, web beacons, pixels, local storage, and similar technologies to recognize your browser or device, remember preferences, authenticate sessions where applicable, measure traffic and campaign effectiveness, and understand how visitors use our site. Cookies may be “session” (deleted when you close your browser) or “persistent” (stored for a defined period). You can control cookies through your browser settings; disabling certain cookies may limit functionality of parts of our website.
3. How We Use Information
We use the information we collect for purposes that include:
- Providing, operating, maintaining, and improving our website and services;
- Responding to inquiries, support requests, and communications you initiate;
- Processing transactions, managing accounts, and fulfilling contractual obligations;
- Sending administrative messages, service updates, and, where permitted, marketing communications (you may opt out of promotional emails as described in those messages);
- Analyzing usage patterns, measuring engagement, and developing new features and offerings;
- Detecting, preventing, and addressing fraud, abuse, security incidents, and technical issues;
- Complying with legal obligations, enforcing our terms, and protecting our rights and the rights of others;
- Aggregating or de-identifying information where permitted, so it no longer reasonably identifies you, for analytics and other lawful purposes.
We do not sell your personal information as that term is commonly understood in applicable privacy laws. We may share information as described in the sections below.
4. Legal Bases for Processing (Where Applicable)
Depending on your jurisdiction, we rely on one or more of the following legal bases: performance of a contract with you or steps taken at your request prior to entering a contract; our legitimate interests in operating and improving our business, securing our systems, and communicating with stakeholders (balanced against your rights); your consent, where required for specific processing such as certain cookies or marketing; and compliance with legal obligations.
5. Data Storage and Security
We implement administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures may include access controls, encryption in transit where appropriate, secure hosting environments, employee training, and vendor assessments. No method of transmission over the Internet or electronic storage is completely secure; while we strive to use commercially reasonable means to protect your information, we cannot guarantee absolute security.
Personal information may be processed and stored in Canada, the United States, and other countries where we or our service providers operate. When we transfer personal information across borders, we take steps consistent with applicable law, such as contractual safeguards or other approved mechanisms.
6. Third-Party Services
We engage trusted third-party service providers to perform functions on our behalf, such as hosting and cloud infrastructure, analytics, email delivery, customer relationship management, payment processing, security monitoring, and professional advisory services. These providers are authorized to use your personal information only as necessary to provide services to us and are contractually obligated to protect information in line with this policy and applicable law.
Our website may include links to third-party sites or integrations (for example, social media platforms). Those services have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy notices of any third-party service before providing information.
7. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider include the nature of the information, the purposes for which it was collected, legal or regulatory requirements, dispute resolution, and the need to enforce our agreements. When retention is no longer required, we delete, anonymize, or securely dispose of information in accordance with our internal policies.
8. Your Rights
Subject to applicable law, you may have rights regarding your personal information. These may include the right to access or receive a copy of your information, request correction of inaccurate data, request deletion in certain circumstances, object to or restrict certain processing, withdraw consent where processing is consent-based, and receive your data in a portable format where technically feasible. You may also have the right not to be subject to solely automated decision-making that produces legal or similarly significant effects, where such rights apply.
8.1 Rights for individuals in Canada (PIPEDA and provincial laws)
If you are located in Canada, our handling of personal information is subject to the Personal Information Protection and Electronic Documents Act (PIPEDA), or applicable provincial privacy legislation in Alberta, British Columbia, or Quebec, as the case may be. Under these laws, you generally have the right to know whether we hold personal information about you, to access that information, and to request correction of information that is inaccurate or incomplete. You may also file a complaint with the Office of the Privacy Commissioner of Canada or the relevant provincial commissioner if you believe we have not complied with applicable privacy requirements. We will respond to verified requests within the timeframes required by law and may need to verify your identity before fulfilling certain requests.
8.2 How to exercise your rights
To submit a privacy request, update your preferences, or ask questions about this policy, please contact us using the information in the Contact Information section below. We may decline requests that are manifestly unfounded, excessive, or prohibited by law, and we will explain our reasons where required.
9. Children’s Privacy
Our website and services are not directed to individuals under the age of sixteen (16), and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us promptly and we will take steps to delete such information in accordance with applicable law.
10. International Data Transfers
If you access our services from outside Canada or the United States, please be aware that your information may be transferred to, stored in, and processed in countries that may have different data protection laws than your country of residence. Where required, we implement appropriate safeguards for cross-border transfers, including contractual clauses and other mechanisms recognized under applicable regulations.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational reasons. We will post the revised policy on this page and update the “Last updated” date at the top. For material changes, we may provide additional notice, such as a prominent notice on our website or direct communication where appropriate. Your continued use of our website or services after the effective date of changes constitutes your acknowledgment of the updated policy, to the extent permitted by law.
12. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact The Collective AI:
Email: hello@thecollective.ai
Location: Canada
For privacy-specific inquiries, you may include “Privacy Inquiry” in the subject line of your message so we can route your request appropriately. We will endeavor to respond within a reasonable timeframe and in accordance with applicable legal requirements.